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Which Strategy?-
Free Marketing?-
Which Professionals?-
Marketing Plan-
Internet Marketing-
Referral Marketing-
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Grow Your Professional Practice With Focused Practice Marketing Strategies

You dont need a complicated practice marketing program to grow your
practice and your income. As a professional, your preferred marketing
strategy is probably to hang out a shingle, do good work, and let word
of mouth bring clients or patients into your practice. We can simplify
your practice marketing almost that much, but not quite.

This website is devoted to showing you that simplifying will actually
increase the effectiveness of your marketing by focusing tightly on
catalyzing and propagating word of mouth marketing while protecting
your image as a professional.

This is done through a focus on the conflux of two specialtiespublic
relations and referral marketing.

Word of Mouth Is Most Effective

To understand, its helpful to look at why word of mouth referrals are
so effective. People are bombarded with marketing messages: advertising
everywhere they look, solicitations in their mail boxes, phone calls
during dinner, even samples at the grocery store. Its no wonder you
dont want to associate yourself with that.

Word-of-mouth, however, is trustworthy. We tend to believe it because
it comes from someone who probably doesnt have an agenda for personal
benefit, i.e., theyre not trying to sell us something. In PR terms,
this is called a third party endorsement.

We will talk more about PR elsewhere on this site, but for now its
enough to know that public relations is so effective because of the
credibility it provides and the credibility comes from implied or
direct third party endorsements, very often through the media but in
other ways as well.

Referral marketing is mostly self-explanatory. Instead of being
unstructured like word-of-mouth, it simply organizes a few activities
to encourage word of mouth referrals, the lifeblood of any professional
practice.

These specialized marketing strategies gain visibility not just for
you, the professional, but for your private practice as well. And they
do this while maintaining and enhancing your professional image instead
of cheapening it like advertising might.

See? Practice marketing simplified.

Professionals who have found the information on this site useful
include those in the medical and health care professions, legal
professionals, financial professionals and others, such as the design
and building industry and real estate.

For the busy professional who would prefer to never think about
marketing, this site will:
* Help you focus and simplify, minimizing the time and money required
to gain visibility in the community where you practice
* Show you marketing strategies that maintain and enhance your image
as a professional rather than diminishing it with sales-y tactics
* Help you assess whether public relations and referral marketing are
the right practice marketing strategies for you
* Provide you with some basic information and resources you can use
right now to begin marketing your practice
* Guide you to additional resources that can help you grow your
practice, increase your income while maintaining the current size
of your practice, or maintain your current income while limiting
your practice to allow more time off

As a profession of its own, marketing can be as complicated as you want
to make it and will take all the time and money you are willing to
throw at it. However, by focusing on a few specific strategies you can
spur word of mouth referrals and enhance your professional image,
growing your practice, your income and your reputation.

Well do our part by keeping this site simple and easy to access, with
some basic useful information and some tips about where to find more
specific and in-depth assistance. If you want to maximize your practice
marketing results while minimizing the time and money you invest, you
have come to the right place.
Note: This site is still in development so check back often for more
information and resources.

If you find value in this site, please consider donating to help us
keep this information available for free. Clicking on this button will
take you to PayPal, where you can select the amount you wish to donate.
Thank you!

-PayPal - The safer, easier way to pay online!

Which Marketing Strategy Is Best For Professionals?
The keys to successfully marketing a private practice are: keep it
simple by focusing and maintain your image as a professional. Public
relations is the right marketing strategy.
Public Relations, the "free marketing"
PR is often called free marketing; find out why. For professionals in
private practice it is better than advertising.
Which Professionals Can Benefit from PR?
The good news is that most professionals will find public relations to
be their best practice marketing strategy. What about your profession?
Practice Marketing Plan For Professionals
Why create a marketing plan for your private practice and the simple
RACE planning formula to follow
Professional Services Internet Marketing - Tips for a Private Practice
Learn how to use professional services internet marketing in a private
practice to attract new clients or patients and position yourself as an
expert in your community
Referral Marketing for Professionals - Still the Best Practice
Marketing Method
Referral marketing for professionals is an organized way to obtain the
word of mouth referrals that are the lifeblood of any professional
practice
More Practice Marketing Resources
Links to marketing resources that help professionals promote a private
practice or gain visibility as a professional expert
About Me; Contact Christine Pillsbury
Learn about me, ask PR questions live, become an affiliate, get our
newsletter, consult a PR expert
Contact Us
Contact form for practice-marketing-simplified
Privacy Policy for Practice-Marketing-Simplified
We value your privacy. Review the privacy policy for
Practice-Marketing-Simplified
Practice Marketing Blog for Professionals
The Practice Marketing Blog for Professionals keeps you up-to-date with
all additions and changes to the Practice-Marketing-simplified Web
site. Subscribe here.
PR For The Professions - Marketing Methods for Your Local Private
Practice
PR for the Professions is a collection of manuals that teach
professionals simple, implementable marketing methods to reach their
business goals for a local private practice.

© Copyright 2009 Practice-Marketing-Simplified

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